...and the BBC react as if it's the end of the world; cold weather warnings; ice warnings; how to drive in the snow; band of snow heads across the UK and those ubiquitous saccharine photos of snow covered Robins and Cathedrals.
Snow. It's white. Its cold. It comes every winter to vast regions of the world. Millions of people live with it, sometimes people die of it, it looks nice because it covers up all the crap, it fills in the potholes making driving slightly more pleasurable if not slightly more dangerous.
It's snow, it's not news unless it's a problem, man up BBC and get back to the job of reporting and not churning out pointless tosh.
Here's a photo of snow.